Band of the Day

2012.04.27

Ninjasonik

Frenetic, Adderall-fueled party rap with a healthy BK edge
We go hard cuz life moves fast, if you don't like it, you can kiss my ass.
lyrics from Billion Quid

Ninjasonik is an alternative hip-hop duo from Brooklyn, NY. Consisting of Reverend McFly and DJ Teenwolf, the pair came together in the fall of 2007 and recorded the song “Tight Pants” which developed a viral following on the blogosphere and YouTube. Drawing influences from traditional hip hop, electro, B-More Club and experimental elements, Ninjasonik continued to develop their sound and released The Tight Pants EP in 2008 which featured a slew of remixes as well as new material. 2010 saw the release of the duo’s first full-length album Art School Girls as well as a feature on House DJ AC Slater’s single “Take You”. The twosome is known for remixes of a broad range of styles and songs including Matt & Kim’s “Daylight” and Souls of Mischief’s “93 ‘til Infinity”.

Ninjasonik's goal is simple. From their 2009 break-out single "Somebody Gonna Get Pregnant" to their recent EP No Swords or Masks, all the Brooklyn duo of Reverend McFly and Telli Gramz want to do is soundtrack the best, booziest nights of your life. Their debut LP Art School Girls highlighted their hyper-energetic, eclectic style. While some will lazily compare them to goofy, flaccid alterna-rappers like Gym Class Heroes, a couple spins will put that conversation to bed.

Sporting a tasty blend of pop, punk, electro, and party rap, No Swords or Masks — the group's debut for influential, progressive hip-hop label Decon — sees the duo take a massive step forward. While the incessant genre jumping of their debut kept listeners off guard, it also resulted in an album that was uneven, and felt more like a collection of songs than a proper record.

No Swords or Masks doesn't have this problem. The lean, cohesive seven-song set is the perfect introduction to the talented upstarts. Thanks mostly to improved songwriting and a more streamlined approach, the group manages to cut much of their debut album's fat without sacrificing their sonically adventurous and multi-faceted sound. Ninjasonik's grimy side is in full-effect on the album's explosive first two tracks "Turned Up" and "In and Out," where Grammz sums up their general message with "if you don't like it, kiss our ass." What the disc lacks lyrically, it more than makes up for melodically and production wise. This is most apparent on standouts "Around the World" and "Billion Quid." Both tracks expertly balance memorable, radio-friendly vocal hooks — courtesy of Reverend McFly's smooth, soulful delivery — with Telli Grammz irreverent, bouncy party rocking verses.

In hip-hop, it's often extremely difficult to find artists that make party jams that are also interesting to listen to. In Ninjasonik's world, the two don't have to be mutually exclusive. This is sure to appeal to folks who like their rap uplifting, anthemic, and ign'ant but need a little more substance than groups like the Black Eyed Peas are willing/able to serve up.